Every successful design mission begins with a well-prepared plan. This briefing room exists to make that easy.
Here you’ll find the core questions to align our powers and bring your project to life with clarity and strength.
What do you need designed?
Be specific. Are we talking about packaging, editorial spreads, digital ads, illustrations…?
Why is this design needed right now?
What sparked the request — a campaign, event, product launch, pivot, or other?
What’s the bigger picture?
Is this mission part of something larger: a relaunch, a marketing strategy, a new product ecosystem?
Example: “We need bold product packaging to launch our seasonal collection in retail stores.”
What outcome should this design achieve?
Awareness, engagement, conversions, memorability, emotion…? Be focused.
Example: “We want customers to instantly understand this is a premium product.”
Who are we trying to reach?
Describe their worldview, values, desires, or pain points. Go beyond demographics.
What grabs their attention?
Visual tone, rhythm, color, format, ideas… what cuts through their noise?
Example: “Young professionals who want bold aesthetics but dislike corporate vibes.”
What exactly do you need to receive?
Formats, dimensions, channels, quantity. PDF, PNG, AI, Instagram carousel, brochure layout, etc.
Example: “2 social ads (1080x1080), one poster (A2 vertical), and an animated IG Story.”
What existing assets or references should we follow?
Logo, colors, fonts, tone, previous campaigns, layout samples, moodboards...
What content is final and must appear exactly?
Headlines, taglines, prices, disclaimers, logos, etc.
Example: “Title: ‘Smarter Living Starts Here’. Include legal fine print bottom right.”
Which visuals or styles inspire this mission?
Share 2–3 key examples. What stands out — layout, mood, contrast, energy?
What directions should we avoid?
Point out styles, trends, or clichés that don’t fit.
Which 2–4 words describe your ideal visual tone?
E.g. cinematic, bold, vibrant, elegant, retro-futuristic...
When would you ideally receive the first version?
Mention time zones. And please, be realistic — no need to rush heroes at rest.
Who gives feedback?
One person, ideally.
Who approves final delivery?
If different from above, name both.
Example: “Marc gives feedback. Final greenlight comes from Ana (CMO).”
Clear input unlocks strong output. The more focused your brief, the more heroic our response.
Download this checklist or email us your answers directly.
Send BriefLooking for a legendary brand identity? Visit CaptainLogo.
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